# Blog on a diet > Published on 2017-05-05 Every time I think I've found a suitable means of running my blog (e.g. [Hugo][1], [Ghost][2], etc), I end up reading or reviewing *something else* compelling enough to warrant implementation. I'm an optimizer by trade and by desire -- I love efficiency and get a thrill out of playing the [bicycle-riding hippie to everyone else's SUV-driver][3]. When it comes to this blog, I've been looking for the simple, easy, and fast implementation that also delivers *just* what I want to me (and any incidental readers -- Thank you!). Since I started [moving to a Chromebook][4], I've had to rule out local static site generators like Hugo and Pelican, and because I want to use my own domain with TLS certificates (particularly those from [Let's Encrypt][5]) and the latest HTTP2 technology, I have to run my own server with software like [Caddy][6]. Practically everyone I know swears by [Markdown][7] format (which requires a parser/generator to create the real HTML) but it looked easy. Even the uncool Enterprise kids were doing it, and so I tried it. The hard part was that I knew HTML already and ended up googling syntax more than I wanted, and nothing ever came out 100% as I imagined it would in my head. Fast-forward a couple of years. About a month ago, I read [this talk][8] by [Maciej Cegłowski][9]. This was it -- I had found my answer, and it was "roll up your sleeves and get to work." Much like my use of Golang, Perl, and Linux, I'm a fan of anything you can produce or make better with mere effort. In this case, writing HTML was a little work, but it got me exactly what I wanted. [1]:https://gohugo.io/ [2]:https://ghost.org/ [3]:http://idlewords.com/talks/website_obesity.htm [4]:life-in-chrome.md [5]:https://letsencrypt.org/ [6]:https://caddyserver.com/ [7]:https://en.wikipedia.org/wiki/Markdown [8]:http://idlewords.com/talks/website_obesity.htm [9]:http://idlewords.com/about.htm